The Challenges Of Today’s Digital Marketing Landscape
The rise of the modern customer is well documented. In today’s digitally-advanced world, they’re much more demanding than ever before. They expect to be engaged by brands. They want to be able to interact with them. They don’t just want to give feedback and opinions; they want their voices heard and needs to be met in a timely fashion.
With customers becoming increasingly hard to please, the marketing landscape has seen dramatic shifts throughout 2016 (and even more so in 2017). Brands are pulling out all stops just to keep up with the competition…and that’s not even accounting for customer expectations!
Agile Marketing – What Is It?
Agile marketing is a detailed approach based on the same principles as Agile software development. Agile is an alternative to traditional project management methodologies that’s based on continual collaboration and flexibility, with projects broken down into smaller pieces and timeframes. These small, iterative sprints allow teams to quickly respond to new information, as well as customer requirements that change over time.
What does all of this have to do with marketing? Well, it’s about being adaptive and flexible in your strategy and execution. It’s about pivoting when needed at a moment’s notice without disrupting your overall plan or losing track of your goal. It’s about listening to customer concerns and delivering content that speaks directly to those concerns before the competition.
How Does Agile Marketing Work?
- Discuss Agile Marketing
Agile marketing is a strategic framework that allows marketers to change gears on the fly. Since demands shift at a moment’s notice, you need to be able to respond with campaigns that match what your audience needs at any given time.
However, it isn’t always easy to adapt quickly enough without disrupting the organization and future planning. This is why agile marketers have developed its own method of execution one that makes it easier for teams to collaborate while still staying true to their overall marketing strategy.
Roles In An Agile Marketing Team
This is the person who decides what the team should work on and how they should work. They work with stakeholders to create a plan, which is called a Roadmap. The product owner also keeps an eye out for potential impediments that could stall progress and works with the scrum master to remove them.
The scrum master is the coach of the agile marketing team. This includes making sure everyone on the team knows their roles, facilitating stand-ups, and managing conflicts that may arise internally or externally because of changes in workflow or miscommunication.
The development team consists of people who actually build something (a blog post, for example) for customers. In agile marketing, this includes but isn’t limited to your content creator(s), graphic designer(s), copywriter(s), etc.
Stakeholders are anyone with a stake in what you’re doing: maybe it’s people from other departments in your organization or outside vendors (think freelancers). They want to know what you’re doing and how it affects them so they can make informed decisions about their own roles and projects based on how things are going on your end of things.
A UX/UI designer who understands good design principles, as well as customer experience, will help ensure that your website has a flow where visitors can find what they need quickly; this goes a long way towards creating satisfied customers and repeat business! The more time visitors spend searching around aimlessly without finding anything that interests them means less money coming into your business from sales leads converted through web traffic–if any at all…
Understanding Agile Marketing Vs. Traditional Project Management Techniques
What is the agile marketing process?
Agile marketing is the application of agile values and principles to the work of marketers. It’s a more efficient way to deliver marketing programs and products that are better aligned with customer needs and business goals. Agile marketing teams set short-term goals (called sprints), focus on high-impact activities, collaborate cross-functionally, rapidly test and iterate on ideas, and frequently get customer feedback.
How do you measure success in an agile team?
In traditional project management systems, success is measured by the completion of tasks on time. But in agile methods, success is measured by checking off items from a backlog; a list of everything your team has committed to doing over a given period of time. If you complete all the tasks in your sprint for example, you might measure success by how much net-new revenue was generated or what percentage of customers were retained as a result.
By being agile, you can become a more innovative and productive marketer.
- become more innovative
- become more productive
- increase job satisfaction
- improve the quality of the work you do
- become more nimble
- gain a competitive advantage
PS: If you need help training your team on lead generation, copywriting, or brand strategy, kindly shoot us an email via [email protected]/rareconceptsolution.com/ (We have worked with more than 50+ businesses from several industries over the course of 7 years and we believe we have what it takes to get you the results you want).